With the aim of gamifying an annual convention, PSA opted for an Escape Room-type format guided by tablets and mixing digital and analog content.It is a block-based gamified dynamic, in which each block is activated with a code that is displayed on the room's screen. In this way, we generate engagement and interaction throughout the convention. Each block corresponded to a theme/pillar within the convention itself: clients, billing, quality and electrification.A digital solution that encourages active learning at the highest level through a totally immersive experience with limited time, logic challenges, trivia questions, riddles and brain teasers.