With the aim of working the entire group together, collaborating to achieve a single goal, Coca-Cola conducted the Butterfly Effect activity.In this experience, participants built an entire structure using different materials and objects, applying types of movements that had to propel and secure the path of a ball. Everyone's work was key to achieving success; each member contributed value to the assembly, and each piece had to be placed correctly for the ball to reach the final point of the circuit.Because in this case, we could see that together we achieve more.