At various medical conventions throughout Spain, a custom Escape Room called “The challenge of the chronic patient” was designed and programmed.Aproxima consisted of a series of meetings for doctors in different cities in Spain where certain respiratory and cardiovascular pathologies are discussed through a “fictitious” clinical case.The pharmaceutical company Boehringer Ingelheim wanted to use gamification at all its Aproxima conventions to get the message, concepts and products across to doctors and health specialists throughout the nation.A totally ad-hoc, dynamic, educational and fun experience that left no one indifferent.